It proved to be popular with local delivery companies, such as Montgomery Ward. The new Dodge Town Panel styling was heavily promoted. At the 1954 Chicago Auto Show, a golden Town Panel truck in a 'jewel box setting' was used to celebrate the 50th (golden) anniversary of the Chicago Automobile Trade Association. The Town Panel truck was introduced in 1954 along with the other Dodge C Series trucks. A passenger sport utility version of the Dodge D series truck was not again developed until the third generation D Series based Dodge Ramcharger, a competitor to the Chevrolet Blazer. They were produced until 1966, when the Dodge A100 Commercial and passenger vans eliminated the need for the pickup chassis version.
Even after the Dodge D Series 'Sweptline' pickup trucks with square fenders and flat windshields were released, the Town Wagons retained the 1958 sheet metal design of the C Series pickups and heavy-duty trucks. The Town Panel and Town Wagon trucks were based upon the design of the Dodge C Series pickup trucks with round fenders and wraparound windshields. The Dodge Town Panel and Dodge Town Wagon are respectively a panel truck and a carryall, manufactured between 19 in the USA and between 19 in Argentina by Dodge.
